1. Who we are

We are BETEXA Group s.r.o., IČ:23989076, se sídlem Svatopluka Čecha 1951/87, Brno, 612 00, a company based in the Czech Republic (EU), operating the e-commerce website www.betexa.eu and its international versions.

2. What personal data we collect

We may collect the following information when you use our website or place an order:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Company ID number (if applicable)
• IP address and device information
• Cookies and usage data

3. Why we collect your data

We process your data for the following purposes:

• To process and deliver your order (contractual necessity)
• To comply with legal obligations (e.g. accounting, tax laws)
• To improve our website and protect against abuse (legitimate interest)
• To send newsletters and promotional emails (only with consent)
• To collect feedback after purchase (e.g. via Heureka “Verified by customers”)

4. Legal basis for processing (GDPR)

We rely on the following legal bases under Article 6 of the GDPR:

• Performance of a contract
• Legal obligation
• Legitimate interest
• Consent (where required, e.g. for marketing or cookies)

5. Data retention

We keep your data for the following periods:

• Order and billing data: 10 years (legal obligation)
• Website usage data: up to 12 months
• Marketing data: until you withdraw your consent

6. Sharing your data

Your personal data may be shared with trusted third-party processors:

• Delivery companies (to fulfill your order)
• Payment providers (e.g. GoPay)
• IT service providers (e.g. Microsoft, ABRA, Google)
• Marketing and analytics tools (e.g. Facebook, Seznam, Leadhub)
• Review platforms (e.g. Heureka Shopping)
• Accountants and tax advisors

7. Your rights (EU & UK residents)

Under the GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Data portability
• Lodge a complaint with a data protection authority

8. Your rights (California residents)

If you are a resident of California (CCPA/CPRA), you have the right to:

• Know what personal information we collect and why
• Request deletion of your data
• Opt-out of the sale of personal data (we do not sell data)
• Non-discrimination for exercising your rights

9. International transfers

We may transfer your data outside the EU (e.g. to the US) when working with global providers. We ensure such transfers are protected through:

• Standard Contractual Clauses (SCC)
• Data Privacy Framework (if applicable)
• Processing within EU data centers where possible

10. Cookies

We use cookies to:

• Ensure website functionality
• Analyze traffic and improve the user experience
• Run personalized ads (only with your consent)

You can adjust your preferences via our cookie consent banner.

11. Contact us

If you have any questions or requests regarding your personal data, please contact us at:
📧 info@betexa.cz